Source: The Q2 2025 Haig Report®
At Haig Partners, we know that dealership owners thinking about selling their business want clarity about what their store is worth.
For more than a decade, we’ve been the only buy-sell advisory firm that tracks and publishes franchise blue sky multiples every quarter through The Haig Report®—a resource we’ve been producing since January 2014. But while multiples are an important starting point, they are never the whole story.
When it comes to Mercedes-Benz, Q2 2025 revealed both challenges and opportunities that every dealer should carefully weigh when considering a sale.
Mercedes-Benz Performance in Q2 2025
Mercedes-Benz sales were down 11.8% in the first half of 2025 compared to the same period in 2024. Much of the decline was tied to its unsuccessful EV push, as the EQ lineup left dealers burdened with inventory and losses.
But this quarter also brought reasons for optimism:
- A Smarter EV Strategy: Mercedes is moving away from EV-only EQ models and aligning with Toyota and BMW’s strategy—offering internal combustion, hybrid, plug-in, and pure EV powertrains in the same body styles. This pivot means dealers can sell vehicles that customers actually want.
- New Leadership, New Direction: Dealers are encouraged by Adam Chamberlain, the new CEO of M-B USA, who is expected to provide stronger retail support to help the brand regain ground on BMW and Lexus.
- Profit-Friendly Products: With strong-selling AMG models, robust SUV production in the U.S., and less tariff exposure than many rivals, Mercedes-Benz dealers have confidence that profitability will improve.
What This Means for Dealership Values
The current Mercedes-Benz blue sky multiple range remains steady at 7.25x–8.75x. On its face, that range provides a benchmark for value. But the real story for dealers is how changing business conditions could influence actual buyer demand and profitability:
- If profits rise due to stronger product mix and better retail support, buyers will likely be willing to pay closer to the high end of that range—or higher.
- If Mercedes-Benz reconsiders its long-standing policy of restricting who can buy its dealerships, it could unlock hundreds of additional potential buyers, increasing competition and pushing values up even further.
Why This Matters for Dealers Considering a Sale
For a Mercedes-Benz dealer, the WIIFM (“what’s in it for me”) is clear: while current multiples give you a baseline, the specific factors at play—profitability trends, OEM policies, and buyer demand—can make your store worth significantly more than the average. Dealers who understand these dynamics, and who work with advisors that live in this data every day, are best positioned to maximize the value of their life’s work.
The Haig Partners Advantage
Haig Partners has advised on the sale of more Mercedes-Benz dealerships than any other firm, and we continue to track how multiples and market conditions evolve quarter by quarter. As the only M&A advisory firm to publish franchise multiples consistently for over a decade, we give our clients unmatched insight into what buyers are really willing to pay.
If you’re considering a sale of your Mercedes-Benz dealership—or simply want to better understand how these changes may impact the value of your business—our team would be honored to help you maximize your outcome.
Additional Resources
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