Haig Partners was recently featured in The New York Times in an article examining why U.S. new vehicle sales have remained resilient despite higher prices, elevated interest rates, and broader economic pressures. The piece highlights a growing divide in the market, with affluent consumers continuing to drive new car demand and offset declining purchases from lower-income buyers.

Commenting on the outlook, Alan Haig, President of Haig Partners, noted, “I don’t think it’s going to get significantly better in 2026. I just hope it doesn’t get worse.”

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