Haig Partners was featured in CNBC’s recent coverage of Infiniti’s efforts to reestablish momentum in the U.S. market, with insights drawn directly from The Haig Report®. Our analysis highlighted the magnitude of the brand’s challenges, noting that Infiniti’s U.S. sales are now down 65.6% from their 2017 peak and declined an additional 9% in 2025. We also pointed out the limited product lineup currently available to dealers, with only two nameplates on showroom floors, a key factor constraining performance.

As cited by CNBC, Haig Partners’ research shows that Lexus grew sales by 7.1% in 2025 following a record year in 2024, while Acura posted modest gains. This contrast underscores a critical dynamic in today’s market: sustained product cadence and brand investment are essential to maintaining dealer profitability and long-term franchise value.

Read the full article here [may require a subscription].