Following a sold-out 2026 event, the Maximizing Value Conference™ returns to Orlando on February 17, 2027, bringing together dealers and industry leaders for a morning focused on profitability, growth and the trends shaping automotive retail.
Haig Partners will host the 2027 Maximizing Value Conference™ on February 17 from 8:00 a.m. to 1:00 p.m. at the Hyatt Regency Orlando, held in conjunction with the NADA Show. The conference is built for dealers and dealer management, with sponsorships intentionally limited and registration reserved for operators and investors in the retail automotive space.
The event centers on a simple premise: dealers who understand how to excel as both operators and investors are better positioned to build lasting value. This year's sessions bring together voices from government, economics, technology and media to help attendees make more from what they own today and invest wisely in what comes next.
Featured Speakers and Sessions
- Tariffs and Chinese Vehicle Updates with Sen. Bernie Moreno (R-OH)
- Automotive Retail Economic Outlook with Jeremy Robb, Chief Economist, Cox Automotive
- The Dealership Buy-Sell Update with Alan Haig, Founder and President, Haig Partners
- Drive ROI from AI: The Technologies Auto Dealers Are Using to Increase Profits with Steve Greenfield, General Partner, Automotive Ventures; Jeremy Beaver, CEO, Del Grande Dealer Group; and Brian Benstock, Vice President and General Manager, Paragon Honda & Paragon Acura
- NADA Updates with Mike Stanton, President and CEO, NADA
- What Brands to Buy with Alan Haig, Founder and President, Haig Partners and Jerry Hirsch, Managing Editor, Automotive News
- Roadmap to Rapid Growth with Larry Morgan, Chairman and Brett Morgan, CEO, Morgan Automotive Group; Matt Bowers, Owner, Matt Bowers Automotive Group; and Leo Portaluppi, Owner and CEO, P4 Automotive
Built for Connection
Beyond the insights, the Maximizing Value Conference™ gives dealership owners and industry leaders room to connect. Dedicated networking breaks and hosted meal functions are built into the morning, creating multiple opportunities for attendees to exchange ideas and build relationships with peers who understand the business.
Past attendees have called the event one of the highlights of their NADA Show experience, praising both the caliber of the speakers and the quality of the connections made on-site.
Attendance and Registration
Attendance is $399 per guest and limited to dealers and executive dealer management. Register now.
